Competition is fierce for donations, and an organization must know its donors and its market if it is going to maximize income. Direct response is an avenue that can provide revenue, build constituencies, and create a personalized forum to communicate directly with the public.

My objective is to provide quality consulting to the organizations making a difference in the world by designing fund raising systems that suit their needs and constituencies and providing the highest level of service and collaboration possible.

Background Information
Independent Consultant. May 1996 to present

Sierra Club Legal Defense Fund.
April 1993 to May 1996.
Managed all direct response solicitations, donor relations, gift processing, and database functions. Acting Development Director from January to August, 1994.
Working at Sierra Club Legal Defense Fund, I increased the organization's direct mail income by $1.5 million over three years -- through increasing acquisition and redesigning solicitation strategies.

Craver, Mathews, Smith, & Company/West. (Now known as Dodd, Smith, Dann)
January 1988 to April 1993.
At CMS/West, I worked with such clients as Greenpeace USA, African Wildlife Foundation, Defenders of Wildlife, Working Assets, and public televisions stations across the country.

University of the Pacific, Institutional Advancement.
May 1984 to December 1987.
Designing and writing university marketing publications, from recruitment to fund raising.
Education: BFA in graphic design, University of the Pacific; MBA in finance, Saint Mary's College of California.

Membership:
Direct Marketing Association and the DMA Nonprofit Federation.

Certification:
Certified Fund Raising Executive.

• Client List
  Some of the clients with whom I've worked.
• About Kat Rocha
  Some information on production and Kat Rocha
• Speeches & Articles
  

Click button for Fundraising Slideshow. Powered by